Before making my magazine, I carefully considered my audience. In my treatment sheet I wrote:
The BPM reader is aged between 16-23, as the magazine vastly concentrates on the genre in the music industry that is becoming more and more popular- House and Electro music. As mentioned, even though the target audience is between 16-23, the magazine could be read by younger/ older generations, as there is no inappropriate language that is being used. Parents of readers will fall into C1/C2 socioeconomic group, as the price of the magazine is quite expensive ( in comparison with other mainstream magazines) due to high quality paper and the depth of the research that had been undertaken by our editors. The magazine would only concentrate on the DJ’s which are famous and well- known in the music industry but also artists that are beginning their career, this would give opportunity to younger generations to promote and establish their music in the industryThe most common reader of BPM would be the person, who is intelligent, caring about their health and able to socialize and communicate with other people well. The slogan of the magazine is simple but gets the message across- ‘Hear the Music, See the Music, Live the Music', which certainly reflects on the target audience of the magazine. Today, the music which people listen does not only reflect upon the mood of the person but also the personality aswell.
Below are the pictures, that had been taken from the computer or online network of my friends, who would most likely to be describes as the target audience for BPM.
This is Alex, as you can see he is very interested in bikes and other adventerous and to a certain extend dangerous sports. His other interesets are socialising with friends, clubbing, and DJing when he has got free time. He is 18 years old, who certainly fits in the in the target audience of BPM magazine.
This is Lukas, another friend of mine who enjoys surfing and wind surfing. Similar, to Alex, Lukas is a very sociable person who gets on with many people. He is a big fan of Swedish House Mafia, and enjoys listening to House music. As we can see from the front cover, Lukas would certainly enjoy reading BPM as its not only covers CD reviews but also a massive interview with Swedish House Mafia.
The BPM reader is aged between 16-23, as the magazine vastly concentrates on the genre in the music industry that is becoming more and more popular- House and Electro music. As mentioned, even though the target audience is between 16-23, the magazine could be read by younger/ older generations, as there is no inappropriate language that is being used. Parents of readers will fall into C1/C2 socioeconomic group, as the price of the magazine is quite expensive ( in comparison with other mainstream magazines) due to high quality paper and the depth of the research that had been undertaken by our editors. The magazine would only concentrate on the DJ’s which are famous and well- known in the music industry but also artists that are beginning their career, this would give opportunity to younger generations to promote and establish their music in the industryThe most common reader of BPM would be the person, who is intelligent, caring about their health and able to socialize and communicate with other people well. The slogan of the magazine is simple but gets the message across- ‘Hear the Music, See the Music, Live the Music', which certainly reflects on the target audience of the magazine. Today, the music which people listen does not only reflect upon the mood of the person but also the personality aswell.
Below are the pictures, that had been taken from the computer or online network of my friends, who would most likely to be describes as the target audience for BPM.
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