BPM is vastly aimed at younger generations, at customers between the ages of 16-23. All of the images portray artists and bands from similar age, which helps to attract the audience. The bright colours and bold busy pages attract younger readers because BPM appears to be informal and to a certain extend exciting. The colours and the general layout could also reflect upon the interests of the customers, so it is important to understand what they are intrested in. As the result, I have carried a market research to understand in depth how I can make the product which would directly reflect and represent upin particular social group. As well as the interests, the colours set the general mood of the customer. The reader of the magazine, would not be all of the customers between the ages of 16-23, but be keen on the fashion and music updates. Even though there would little of advertisment to be used in the magazine, the adverts would include winning tickets to the festivals and live show of an artist.
There would rhetorical questions to be used throughout the magazine, to keep the audience not only interested but also participated. The language, the tone and even amount of foul words reflect on the target audience. For example, if my magazine would be aimed at readers from higher economical class and between the ages 35-50, the articles and language would be more formal and 'educated', but it is not! Any product that is being made, its biggest goal, is to satisfy the customer!
The ratio between the images and text, is pretty equal. As we can see from all three pages, that there is a mass amount of useful text and also images involved aswell. Using the double page spread, as an example, we can see that on the left hand side, there is an 'exclusive' interview with DJ Kolosov, whilst on the opposite side- there is an image of him, which covers nearly a whole page.
During the research which I have done, I have asked both female and male potential 'buyers', as the result, which meant that there would not be any jokes made about opposite sex, and provide infromation that would interest both male and the female. This would bring an idea of equality, as both sexes are interested in the same genre of music.
Taking the information from the statement sheet, the target audience would be the readers aged between 16-23, both sexes, coming from any ethical background and possibly economical background aswell. However, spending four pounds on the magazine every month, can not be afforded by many, which meants that the content, the layout and the images provided would be very interesting to read and to look at.
Overall, the representation of the target audience is very postive and to a certain extend energetic, however, I would not say it is stereotypical. Today, the majority of teenagers would listen to pop music, wheres BPM concentrates on House and Electro.
There would rhetorical questions to be used throughout the magazine, to keep the audience not only interested but also participated. The language, the tone and even amount of foul words reflect on the target audience. For example, if my magazine would be aimed at readers from higher economical class and between the ages 35-50, the articles and language would be more formal and 'educated', but it is not! Any product that is being made, its biggest goal, is to satisfy the customer!
The ratio between the images and text, is pretty equal. As we can see from all three pages, that there is a mass amount of useful text and also images involved aswell. Using the double page spread, as an example, we can see that on the left hand side, there is an 'exclusive' interview with DJ Kolosov, whilst on the opposite side- there is an image of him, which covers nearly a whole page.
During the research which I have done, I have asked both female and male potential 'buyers', as the result, which meant that there would not be any jokes made about opposite sex, and provide infromation that would interest both male and the female. This would bring an idea of equality, as both sexes are interested in the same genre of music.
Taking the information from the statement sheet, the target audience would be the readers aged between 16-23, both sexes, coming from any ethical background and possibly economical background aswell. However, spending four pounds on the magazine every month, can not be afforded by many, which meants that the content, the layout and the images provided would be very interesting to read and to look at.
Overall, the representation of the target audience is very postive and to a certain extend energetic, however, I would not say it is stereotypical. Today, the majority of teenagers would listen to pop music, wheres BPM concentrates on House and Electro.
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