Saturday, 25 February 2012
Friday, 24 February 2012
How does your media product represent particular social groups?
BPM is vastly aimed at younger generations, at customers between the ages of 16-23. All of the images portray artists and bands from similar age, which helps to attract the audience. The bright colours and bold busy pages attract younger readers because BPM appears to be informal and to a certain extend exciting. The colours and the general layout could also reflect upon the interests of the customers, so it is important to understand what they are intrested in. As the result, I have carried a market research to understand in depth how I can make the product which would directly reflect and represent upin particular social group. As well as the interests, the colours set the general mood of the customer. The reader of the magazine, would not be all of the customers between the ages of 16-23, but be keen on the fashion and music updates. Even though there would little of advertisment to be used in the magazine, the adverts would include winning tickets to the festivals and live show of an artist.
There would rhetorical questions to be used throughout the magazine, to keep the audience not only interested but also participated. The language, the tone and even amount of foul words reflect on the target audience. For example, if my magazine would be aimed at readers from higher economical class and between the ages 35-50, the articles and language would be more formal and 'educated', but it is not! Any product that is being made, its biggest goal, is to satisfy the customer!
The ratio between the images and text, is pretty equal. As we can see from all three pages, that there is a mass amount of useful text and also images involved aswell. Using the double page spread, as an example, we can see that on the left hand side, there is an 'exclusive' interview with DJ Kolosov, whilst on the opposite side- there is an image of him, which covers nearly a whole page.
During the research which I have done, I have asked both female and male potential 'buyers', as the result, which meant that there would not be any jokes made about opposite sex, and provide infromation that would interest both male and the female. This would bring an idea of equality, as both sexes are interested in the same genre of music.
Taking the information from the statement sheet, the target audience would be the readers aged between 16-23, both sexes, coming from any ethical background and possibly economical background aswell. However, spending four pounds on the magazine every month, can not be afforded by many, which meants that the content, the layout and the images provided would be very interesting to read and to look at.
Overall, the representation of the target audience is very postive and to a certain extend energetic, however, I would not say it is stereotypical. Today, the majority of teenagers would listen to pop music, wheres BPM concentrates on House and Electro.
There would rhetorical questions to be used throughout the magazine, to keep the audience not only interested but also participated. The language, the tone and even amount of foul words reflect on the target audience. For example, if my magazine would be aimed at readers from higher economical class and between the ages 35-50, the articles and language would be more formal and 'educated', but it is not! Any product that is being made, its biggest goal, is to satisfy the customer!
The ratio between the images and text, is pretty equal. As we can see from all three pages, that there is a mass amount of useful text and also images involved aswell. Using the double page spread, as an example, we can see that on the left hand side, there is an 'exclusive' interview with DJ Kolosov, whilst on the opposite side- there is an image of him, which covers nearly a whole page.
During the research which I have done, I have asked both female and male potential 'buyers', as the result, which meant that there would not be any jokes made about opposite sex, and provide infromation that would interest both male and the female. This would bring an idea of equality, as both sexes are interested in the same genre of music.
Taking the information from the statement sheet, the target audience would be the readers aged between 16-23, both sexes, coming from any ethical background and possibly economical background aswell. However, spending four pounds on the magazine every month, can not be afforded by many, which meants that the content, the layout and the images provided would be very interesting to read and to look at.
Overall, the representation of the target audience is very postive and to a certain extend energetic, however, I would not say it is stereotypical. Today, the majority of teenagers would listen to pop music, wheres BPM concentrates on House and Electro.
Thursday, 23 February 2012
What kind of media institution might distribute your media product and why?
I do not think that there is a gap in the market, to similar genre which I have created my music magazine. DJ Mag, and Mixmag are the music which also target at readers between the ages of 16-23, which enjoy listening to house and electro music. However, DJ Mag concentrates vastly on the DJ equipment, and there is too much advertisment present whilst Mixmag provides many interviews with artirsts and DJs.
The reason why the company would want to distribute BPM, is due to several factors. Firstly, the price of the magazine is pretty cheap in comparison with the direct competitors (Mixmag and DJ Mag). Secondly, BPM does not only concentrate on music itself, but also include other topics- fashion and a small part of movie industry. Thirdly, and most importantly, the quality of the writting and images would for sure attract a vast amount of audience, as even in the first issue of the magazine, there are interviews with DJ Tiesto and David Guetta, who are one the biggest DJ's on the planet and an exclusive interview with Swedish House Mafia.
Mixmag's distributor is Development Hell Ltd, which is not a known world-wide company, which is a massive marketing disadvantage in order to attract the audience. Bauer Media Group, would be a perfect distributor for BPM, as it already has a massive experience in selling the product successfuly and also profitably. They distribute other magazines which Q and Kerrang, which concentrate on other music genre's, which means that there would not be overlap present of two magazines, concentrating of the similar genre's.
Below is the background information ,which I have looked at, in order to find out more information about BPM's direct competitors, and what I can possibly do in order to make my product stand out.
The reason why the company would want to distribute BPM, is due to several factors. Firstly, the price of the magazine is pretty cheap in comparison with the direct competitors (Mixmag and DJ Mag). Secondly, BPM does not only concentrate on music itself, but also include other topics- fashion and a small part of movie industry. Thirdly, and most importantly, the quality of the writting and images would for sure attract a vast amount of audience, as even in the first issue of the magazine, there are interviews with DJ Tiesto and David Guetta, who are one the biggest DJ's on the planet and an exclusive interview with Swedish House Mafia.
Mixmag's distributor is Development Hell Ltd, which is not a known world-wide company, which is a massive marketing disadvantage in order to attract the audience. Bauer Media Group, would be a perfect distributor for BPM, as it already has a massive experience in selling the product successfuly and also profitably. They distribute other magazines which Q and Kerrang, which concentrate on other music genre's, which means that there would not be overlap present of two magazines, concentrating of the similar genre's.
Below is the background information ,which I have looked at, in order to find out more information about BPM's direct competitors, and what I can possibly do in order to make my product stand out.
Mixmag
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Furthermore, these are the covers of DJ Mag and Mixmag magazine, placed in ordered, as we can see, the front covers are very much a like.
Who would be the audience for your media product?
Before making my magazine, I carefully considered my audience. In my treatment sheet I wrote:
The BPM reader is aged between 16-23, as the magazine vastly concentrates on the genre in the music industry that is becoming more and more popular- House and Electro music. As mentioned, even though the target audience is between 16-23, the magazine could be read by younger/ older generations, as there is no inappropriate language that is being used. Parents of readers will fall into C1/C2 socioeconomic group, as the price of the magazine is quite expensive ( in comparison with other mainstream magazines) due to high quality paper and the depth of the research that had been undertaken by our editors. The magazine would only concentrate on the DJ’s which are famous and well- known in the music industry but also artists that are beginning their career, this would give opportunity to younger generations to promote and establish their music in the industryThe most common reader of BPM would be the person, who is intelligent, caring about their health and able to socialize and communicate with other people well. The slogan of the magazine is simple but gets the message across- ‘Hear the Music, See the Music, Live the Music', which certainly reflects on the target audience of the magazine. Today, the music which people listen does not only reflect upon the mood of the person but also the personality aswell.
Below are the pictures, that had been taken from the computer or online network of my friends, who would most likely to be describes as the target audience for BPM.
This is Alex, as you can see he is very interested in bikes and other adventerous and to a certain extend dangerous sports. His other interesets are socialising with friends, clubbing, and DJing when he has got free time. He is 18 years old, who certainly fits in the in the target audience of BPM magazine.
This is Lukas, another friend of mine who enjoys surfing and wind surfing. Similar, to Alex, Lukas is a very sociable person who gets on with many people. He is a big fan of Swedish House Mafia, and enjoys listening to House music. As we can see from the front cover, Lukas would certainly enjoy reading BPM as its not only covers CD reviews but also a massive interview with Swedish House Mafia.
The BPM reader is aged between 16-23, as the magazine vastly concentrates on the genre in the music industry that is becoming more and more popular- House and Electro music. As mentioned, even though the target audience is between 16-23, the magazine could be read by younger/ older generations, as there is no inappropriate language that is being used. Parents of readers will fall into C1/C2 socioeconomic group, as the price of the magazine is quite expensive ( in comparison with other mainstream magazines) due to high quality paper and the depth of the research that had been undertaken by our editors. The magazine would only concentrate on the DJ’s which are famous and well- known in the music industry but also artists that are beginning their career, this would give opportunity to younger generations to promote and establish their music in the industryThe most common reader of BPM would be the person, who is intelligent, caring about their health and able to socialize and communicate with other people well. The slogan of the magazine is simple but gets the message across- ‘Hear the Music, See the Music, Live the Music', which certainly reflects on the target audience of the magazine. Today, the music which people listen does not only reflect upon the mood of the person but also the personality aswell.
Below are the pictures, that had been taken from the computer or online network of my friends, who would most likely to be describes as the target audience for BPM.
Wednesday, 22 February 2012
How do you attract/ address your audience?
As 70 per cent of people would buy the magazine, on the spur of the moment, which meant that, making the front cover had been the most important target in order to attract the audience. The magazine would need to eye catching, which in my case had been done through the use of special affects. Furthermore, the magazine would be need colourful, as the result I have a wide range of colours but still had considered of not making the magazine too inappropriate.
The price also plays a part in attracting the audience. The price for BPM is relatively cheap- under five pounds, which is affordable to the target audience from wide range of economic backgrounds. However, on the other hand, some people would consider five pound and a lot of money, which meant that It was up to me to make sure that the money would not be waste
The content of BPM does not only cover, everything about house and electro music. It also concentrates on fashion, a little bit of television and online industry, as you would see you on the content page. As the target audience is 16-23, which covers a wide range of year groups, it is important to address the content in the appropriate way by not including foul language.
What really would help BPM to attract the readers, and provide them with the competitive advantage is concentrating on the bands and artists which specialise on the genre of the magazine. In my case, the biggest interview would be with Swedish House Mafia, who are very demanded amongst the house music, and other DJ’s include David Guetta, DJ Tiesto, etc.- which could be all seen on the front cover. The image itself is unique in the sense that it is ordinary. As the result, this would describe the readers and their personalities.
As mentioned I have undertaken a lot of research before starting the project, but also throughout the process of making the pages. The purpose of improving on each of the drafts, is to make sure that the page would be perfect, without any little mistakes.
Through the use of rhetorical questions, little games and quizzes that are especially being set up to satisfy the customers and make BPM more interesting.
As mentioned I have undertaken a lot of research before starting the project, but also throughout the process of making the pages. The purpose of improving on each of the drafts, is to make sure that the page would be perfect, without any little mistakes.
Through the use of rhetorical questions, little games and quizzes that are especially being set up to satisfy the customers and make BPM more interesting.
Feedback
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Before even strating the project of creating three pages, I have undertaken a small research in order to find what my potential customers would be interested in. As you can see, these are the aspects which help attract the audience, by looking at the powerpoint:
- price
- artists that are included
- how often the magazine is being published, its important to make it too often as some people would not afford and the content would become weak and boring.
- If there are freebies invloved- what would they be?
- Subgenres of the magazine
Monday, 20 February 2012
Loooking back at your preliminary taskWhat do you feel you have learnt in the progression from it to the full product?
Throughout the year, I have certainly strongly felt that there had been a positive progress present, which lead to the improvement of the final product. As we can see, below, are the final versions of two magazines, at the top, is student's magazine, which I have created earlier on the year, on after that, is music magazine, which has been created by using all the skills and experience that have been learnt over the months.
As we can see, the front cover of the music magazine does not only look more professional but also vastly concentrates on the target audience. As mentioned, I have undertaken some research in order to find out what the potential would be interested, whilst, in comparison, with the school magazine, no extra work had been done.
When I started to use Photoshop, I hadn't used it before creating the three pages for the music magazine. This means that I was able to transform my experience, and learnt from my mistakes in order to make it as good as it is. The quality of photos, had to be high in order to make sure that no marks would be lost. In order to make high quality photographs I had to use a professional camera and I found out as much as I could about how to take good photographs.
Furthermore, due to the greater use of technology, I have found some websites which have not used before, and they include Dafunk, Dafont, through the use of these websites I was able to make the pages look more interesting and unique to a certain extend.
For the preliminary work, not much blogging was done, in comparison with the work for the music magazine. I have made sure that I have blogged regularly and shown the development of my work throughout. I have also used Slideshare, in order to transform my powerpoints online.
To conclude, I would like to outline that, for sure, I have improved my technological skills and this would help me with the future tasks.
As we can see, the front cover of the music magazine does not only look more professional but also vastly concentrates on the target audience. As mentioned, I have undertaken some research in order to find out what the potential would be interested, whilst, in comparison, with the school magazine, no extra work had been done.
When I started to use Photoshop, I hadn't used it before creating the three pages for the music magazine. This means that I was able to transform my experience, and learnt from my mistakes in order to make it as good as it is. The quality of photos, had to be high in order to make sure that no marks would be lost. In order to make high quality photographs I had to use a professional camera and I found out as much as I could about how to take good photographs.
Furthermore, due to the greater use of technology, I have found some websites which have not used before, and they include Dafunk, Dafont, through the use of these websites I was able to make the pages look more interesting and unique to a certain extend.
For the preliminary work, not much blogging was done, in comparison with the work for the music magazine. I have made sure that I have blogged regularly and shown the development of my work throughout. I have also used Slideshare, in order to transform my powerpoints online.
To conclude, I would like to outline that, for sure, I have improved my technological skills and this would help me with the future tasks.
Monday, 6 February 2012
Inspiration to my Contents Page
At the moment, I have no idea what and how to layout the contents page for my music magazine. I have searched on internet, looked at hard copies, however, nothing at all had been brought to my attention. Below, is an example of the double-page spread of the VIBE magazine, which I would be using as my 'inspiration' for my contents page.
Friday, 3 February 2012
Thursday, 2 February 2012
2nd Draft of the Double Page Spread
For now, this is the final version. After I would finish the content page, I would look at the three pages together, if I would need to change something , it would be done later on.
These are the changes which I need to fo before publishing the final version:
- instead of 5 columns, enter 6 which would bring all of the text on one side, and leave more space for the image.
Making the Double Page Spread
This is the screenshot taken whilst I was designing the double page spread
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