After all that time, I have finally finished working on the pages.
Friday, 2 March 2012
Thursday, 1 March 2012
Audience Feedback
After I have finished working on all three pages, I wanted to find out what the potential customers would think about the product. As the result, I have asked for students from the school to comment and give thie feedback on their honest opinion about the pages. I have picked, two males and two female students, to make it more equal, as the magazine would target as customers from both sexes. I have tried to pick students from different age groups, however, it was pretty complicated as only sixth formers would count as the target audience.
I have printed out two sheets, the first one displays all three pages, whilst on the second one, there are couple of questions included, and they are:
1. What do you like about the magazine?
2. What changes could be made?
3. What do you not like about the magazine?
4. How much would you be willing to pay for the product? ( Without looking at the price tag on the front page, which on purpose made small so one could see it)
5. Would you purchase the product?
Other comments...
And this is the feedback that I got from four students, that I have asked:
1. What did you like about the magazine?
Three people have said- Yes, but one person has said- No, due to the fact that she was not interested in this particular genre and also she does not like reading any music magazines in the first place.
It is very pleasing to see that there had been many positive comments said. However, by looking at how the magazine could be improved it would help me in the future, where I could learn from my mistakes.
As the price is high, for a magazine, I was curious to find out how much people would be willing to pay. People have said that they would be willing to pay about five or four pounds, due to the high qulaity of images and useful and interesting content.
I have printed out two sheets, the first one displays all three pages, whilst on the second one, there are couple of questions included, and they are:
1. What do you like about the magazine?
2. What changes could be made?
3. What do you not like about the magazine?
4. How much would you be willing to pay for the product? ( Without looking at the price tag on the front page, which on purpose made small so one could see it)
5. Would you purchase the product?
Other comments...
And this is the feedback that I got from four students, that I have asked:
1. What did you like about the magazine?
- The content is very professionally selected and the pictures on the front is highly eye- catching
- Looks at potentially at good DJ's, that could help to attract the audience
- Vibrant Colour
- Good use of technology- modernised
- The layout is simply which helps to concentrate on the images
- High quality images
- Place content on one line
- Include more writing on the front page
- A bit more ''summerish'' feeling could be brought, talking more about summer festivals
- Include more text on the double page spread
- The word contents is seperated
- More information could be brought about future projects
- Too much whits space on the Double page spread
- The answer has ranged between £3.50-£5.00
Three people have said- Yes, but one person has said- No, due to the fact that she was not interested in this particular genre and also she does not like reading any music magazines in the first place.
It is very pleasing to see that there had been many positive comments said. However, by looking at how the magazine could be improved it would help me in the future, where I could learn from my mistakes.
As the price is high, for a magazine, I was curious to find out how much people would be willing to pay. People have said that they would be willing to pay about five or four pounds, due to the high qulaity of images and useful and interesting content.
Saturday, 25 February 2012
Friday, 24 February 2012
How does your media product represent particular social groups?
BPM is vastly aimed at younger generations, at customers between the ages of 16-23. All of the images portray artists and bands from similar age, which helps to attract the audience. The bright colours and bold busy pages attract younger readers because BPM appears to be informal and to a certain extend exciting. The colours and the general layout could also reflect upon the interests of the customers, so it is important to understand what they are intrested in. As the result, I have carried a market research to understand in depth how I can make the product which would directly reflect and represent upin particular social group. As well as the interests, the colours set the general mood of the customer. The reader of the magazine, would not be all of the customers between the ages of 16-23, but be keen on the fashion and music updates. Even though there would little of advertisment to be used in the magazine, the adverts would include winning tickets to the festivals and live show of an artist.
There would rhetorical questions to be used throughout the magazine, to keep the audience not only interested but also participated. The language, the tone and even amount of foul words reflect on the target audience. For example, if my magazine would be aimed at readers from higher economical class and between the ages 35-50, the articles and language would be more formal and 'educated', but it is not! Any product that is being made, its biggest goal, is to satisfy the customer!
The ratio between the images and text, is pretty equal. As we can see from all three pages, that there is a mass amount of useful text and also images involved aswell. Using the double page spread, as an example, we can see that on the left hand side, there is an 'exclusive' interview with DJ Kolosov, whilst on the opposite side- there is an image of him, which covers nearly a whole page.
During the research which I have done, I have asked both female and male potential 'buyers', as the result, which meant that there would not be any jokes made about opposite sex, and provide infromation that would interest both male and the female. This would bring an idea of equality, as both sexes are interested in the same genre of music.
Taking the information from the statement sheet, the target audience would be the readers aged between 16-23, both sexes, coming from any ethical background and possibly economical background aswell. However, spending four pounds on the magazine every month, can not be afforded by many, which meants that the content, the layout and the images provided would be very interesting to read and to look at.
Overall, the representation of the target audience is very postive and to a certain extend energetic, however, I would not say it is stereotypical. Today, the majority of teenagers would listen to pop music, wheres BPM concentrates on House and Electro.
There would rhetorical questions to be used throughout the magazine, to keep the audience not only interested but also participated. The language, the tone and even amount of foul words reflect on the target audience. For example, if my magazine would be aimed at readers from higher economical class and between the ages 35-50, the articles and language would be more formal and 'educated', but it is not! Any product that is being made, its biggest goal, is to satisfy the customer!
The ratio between the images and text, is pretty equal. As we can see from all three pages, that there is a mass amount of useful text and also images involved aswell. Using the double page spread, as an example, we can see that on the left hand side, there is an 'exclusive' interview with DJ Kolosov, whilst on the opposite side- there is an image of him, which covers nearly a whole page.
During the research which I have done, I have asked both female and male potential 'buyers', as the result, which meant that there would not be any jokes made about opposite sex, and provide infromation that would interest both male and the female. This would bring an idea of equality, as both sexes are interested in the same genre of music.
Taking the information from the statement sheet, the target audience would be the readers aged between 16-23, both sexes, coming from any ethical background and possibly economical background aswell. However, spending four pounds on the magazine every month, can not be afforded by many, which meants that the content, the layout and the images provided would be very interesting to read and to look at.
Overall, the representation of the target audience is very postive and to a certain extend energetic, however, I would not say it is stereotypical. Today, the majority of teenagers would listen to pop music, wheres BPM concentrates on House and Electro.
Thursday, 23 February 2012
What kind of media institution might distribute your media product and why?
I do not think that there is a gap in the market, to similar genre which I have created my music magazine. DJ Mag, and Mixmag are the music which also target at readers between the ages of 16-23, which enjoy listening to house and electro music. However, DJ Mag concentrates vastly on the DJ equipment, and there is too much advertisment present whilst Mixmag provides many interviews with artirsts and DJs.
The reason why the company would want to distribute BPM, is due to several factors. Firstly, the price of the magazine is pretty cheap in comparison with the direct competitors (Mixmag and DJ Mag). Secondly, BPM does not only concentrate on music itself, but also include other topics- fashion and a small part of movie industry. Thirdly, and most importantly, the quality of the writting and images would for sure attract a vast amount of audience, as even in the first issue of the magazine, there are interviews with DJ Tiesto and David Guetta, who are one the biggest DJ's on the planet and an exclusive interview with Swedish House Mafia.
Mixmag's distributor is Development Hell Ltd, which is not a known world-wide company, which is a massive marketing disadvantage in order to attract the audience. Bauer Media Group, would be a perfect distributor for BPM, as it already has a massive experience in selling the product successfuly and also profitably. They distribute other magazines which Q and Kerrang, which concentrate on other music genre's, which means that there would not be overlap present of two magazines, concentrating of the similar genre's.
Below is the background information ,which I have looked at, in order to find out more information about BPM's direct competitors, and what I can possibly do in order to make my product stand out.
The reason why the company would want to distribute BPM, is due to several factors. Firstly, the price of the magazine is pretty cheap in comparison with the direct competitors (Mixmag and DJ Mag). Secondly, BPM does not only concentrate on music itself, but also include other topics- fashion and a small part of movie industry. Thirdly, and most importantly, the quality of the writting and images would for sure attract a vast amount of audience, as even in the first issue of the magazine, there are interviews with DJ Tiesto and David Guetta, who are one the biggest DJ's on the planet and an exclusive interview with Swedish House Mafia.
Mixmag's distributor is Development Hell Ltd, which is not a known world-wide company, which is a massive marketing disadvantage in order to attract the audience. Bauer Media Group, would be a perfect distributor for BPM, as it already has a massive experience in selling the product successfuly and also profitably. They distribute other magazines which Q and Kerrang, which concentrate on other music genre's, which means that there would not be overlap present of two magazines, concentrating of the similar genre's.
Below is the background information ,which I have looked at, in order to find out more information about BPM's direct competitors, and what I can possibly do in order to make my product stand out.
Mixmag
View more PowerPoint from stanshirokiy
Furthermore, these are the covers of DJ Mag and Mixmag magazine, placed in ordered, as we can see, the front covers are very much a like.
Who would be the audience for your media product?
Before making my magazine, I carefully considered my audience. In my treatment sheet I wrote:
The BPM reader is aged between 16-23, as the magazine vastly concentrates on the genre in the music industry that is becoming more and more popular- House and Electro music. As mentioned, even though the target audience is between 16-23, the magazine could be read by younger/ older generations, as there is no inappropriate language that is being used. Parents of readers will fall into C1/C2 socioeconomic group, as the price of the magazine is quite expensive ( in comparison with other mainstream magazines) due to high quality paper and the depth of the research that had been undertaken by our editors. The magazine would only concentrate on the DJ’s which are famous and well- known in the music industry but also artists that are beginning their career, this would give opportunity to younger generations to promote and establish their music in the industryThe most common reader of BPM would be the person, who is intelligent, caring about their health and able to socialize and communicate with other people well. The slogan of the magazine is simple but gets the message across- ‘Hear the Music, See the Music, Live the Music', which certainly reflects on the target audience of the magazine. Today, the music which people listen does not only reflect upon the mood of the person but also the personality aswell.
Below are the pictures, that had been taken from the computer or online network of my friends, who would most likely to be describes as the target audience for BPM.
This is Alex, as you can see he is very interested in bikes and other adventerous and to a certain extend dangerous sports. His other interesets are socialising with friends, clubbing, and DJing when he has got free time. He is 18 years old, who certainly fits in the in the target audience of BPM magazine.
This is Lukas, another friend of mine who enjoys surfing and wind surfing. Similar, to Alex, Lukas is a very sociable person who gets on with many people. He is a big fan of Swedish House Mafia, and enjoys listening to House music. As we can see from the front cover, Lukas would certainly enjoy reading BPM as its not only covers CD reviews but also a massive interview with Swedish House Mafia.
The BPM reader is aged between 16-23, as the magazine vastly concentrates on the genre in the music industry that is becoming more and more popular- House and Electro music. As mentioned, even though the target audience is between 16-23, the magazine could be read by younger/ older generations, as there is no inappropriate language that is being used. Parents of readers will fall into C1/C2 socioeconomic group, as the price of the magazine is quite expensive ( in comparison with other mainstream magazines) due to high quality paper and the depth of the research that had been undertaken by our editors. The magazine would only concentrate on the DJ’s which are famous and well- known in the music industry but also artists that are beginning their career, this would give opportunity to younger generations to promote and establish their music in the industryThe most common reader of BPM would be the person, who is intelligent, caring about their health and able to socialize and communicate with other people well. The slogan of the magazine is simple but gets the message across- ‘Hear the Music, See the Music, Live the Music', which certainly reflects on the target audience of the magazine. Today, the music which people listen does not only reflect upon the mood of the person but also the personality aswell.
Below are the pictures, that had been taken from the computer or online network of my friends, who would most likely to be describes as the target audience for BPM.
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