The Treatment

The Treatment

The magazine: BPM ( beats per minute)

Target Readership- The BPM reader is aged between 16-23, as the magazine vastly concentrates on the genre in the music industry that is becoming more and more popular- House and Electro music.  As mentioned, even though the target audience is between 16-23, the magazine could be read by younger/ older generations, as there is no inappropriate language that is being used. Parents of readers will fall into C1/C2 socioeconomic group, as the price of the magazine is quite expensive ( in comparison with other mainstream magazines) due to high quality paper and the depth of the research that had been undertaken by our editors. The price of the magazine would fall by over 30 per cent, if you subscribe for over the year, which would benefit for not only the customers but also for the magazine production company as we would gain long term relationship with the customers. The magazine would only concentrate on the DJ’s which are famous and well- known in the music industry but also artists that are beginning their career, this would give opportunity to younger generations to promote and establish their music in the industry. As the result, the magazine not only satisfies the customers, but does by making  a profit which is being used for further improvements. The most common  reader of BPM would be the person, who is intelligent, caring about their health and able to socialize  and communicate with other people well. The slogan of the magazine is simple but gets the message across- ‘ Work Hard, Play Hard’, which certainly reflects on the target audience of the magazine. As the magazine  is based and published in London, BPM give opportunity to undergraduates and students studying at A-level  to have a work experience, the jobs would include promoting events, publishing articles and carrying out research. As the result, with out having to spend the finance to promote and inform people about our products, the customers would do it themselves- through the use of ‘word of mouth’.

Form and Style- as the genre of the magazine would be house and electro which for me is associated with bright colours- red, yellow and orange. By making my magazine bright this would certainly help BPM to stand out in comparison with the competitors as it would be very eye- catching. BPM would be ordinary A4 full colour magazine, the quality of paper is high which bring the price up. Cover uses models which either older generation of the the target audience, this had been to that the target audience would look up to the DJ's which are place on the BPM front cover. Each issue, BPM will feature celebrities, but would not use 'gorgeous female pop- stars' as a marketing strategy in order to attract the male audience. On the front cover, there would not be much writing or offers to be made, this had been done in order to show to the audience that what BPM is about is to concentrate on the content rather than on the image of the magazine.

Themes and Typical Features- The magazine is targeted at both sexes, as music plays a major part in everybody’s life, where both male and female can share the same interest. In the magazine, different sections would be included that would satisfy both sexes ( Fashion, CD Reviews and interviews with DJ’s or famous artists). . The reader of BPM would have a wide range of interests- ranging between being interested in the upcoming dance music events, reading about famous artists, gossip and latest clothing in the music industry. The clothing line which we promote, is the business which works as a partner.

Potential  Advertisers: There would not be much advertisement to be seen in the magazine, but kind of adverts which would be present would be- promoting festivals ( Creamfields and Tommorowland), purchasing DJ set online by providing a link or possibly giving tour dates of the artists.

Editorial Team- The editorial team of BPM is made up off a professional team who have been working in the music industry for over 10 years. The team, consists of eleven member, who are able to attract and persuade customers to buy the magazine. Furthermore, two members of the publishing team still attending university but they are extremely hard working but also talented who able to bring new ideas and ‘fresh’ articles.